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Strategic Management WZ.IEZ-Z/dbfm/I1/SM
Ćwiczenia (CW) Semestr zimowy 2020/2021

Informacje o zajęciach (wspólne dla wszystkich grup)

Liczba godzin: 15
Limit miejsc: 105
Zaliczenie: Zaliczenie na ocenę
Literatura: (tylko po angielsku)

B. deWit, R. Meyer, Strategy: Process, Content, Context, 4th Edition, Cengage Learning EMEA 2010

A. A.Thompson JR., A.J.Stricland III, J.E.Gamble, Crafting and Executing Strategy, 16th Edition, McGraw-Hill 2008.

M.E. Porter, Competitive Advantage: Creating and Sustaining Superior Performance, The Free Press, New York, 2008;

G. Hubbard, J. Rice, P. Galvin, Strategic management. Thinking, Analysis, Action. Melbourne: Pearson Australia.

C.K. Prahalad, V. Ramaswamy, The Future of Competition: Co-creating Unique Value with Customers, Harvard Business School Publishing 2004;

C.K. Prahalad, M.S. Krishnan, The New Age of Innovation: Driving Cocreated Value Through Global Networks, McGraw Hill Professional, 2008;

Articles provided by the lecturer during the classes

Efekty uczenia się: (tylko po angielsku)

The student knows and explains the key terms in strategic management , discusses the formal process of strategic management and building strategy of organization; has expertise in the development of strategic management theory and explains the essence and importance of strategic analysis in the process of strategic management in various types of business; lists and distinguish between methods and tools for the analysis of the macro and competitive environment and the potential of an organization; identifies levels of strategic management and corresponding policy options; recognizes activities specific for various kinds of strategies on given examples; recognizes the most important factors determining the choice of an appropriate strategy for the organization and the effectiveness of its implementation; sees manifestations of the dynamics of socio-economic systems , interpreting their meaning in the context of the strategy building and implementation

Student correctly classifies the strategic , tactical and operational objectives and tasks of the organization; finds and organizes internal and external sources of strategic information for enterprises; compares , evaluates and selects tools of strategic analysis relevant for the observed phenomena; properly constructs strategic options tailored to the specific problem situations , identifies the potential strategic risks , is able to diagnose the situation of the organization and make a critical evaluation of strategic options.

Student is able to carry out the tasks in a groupwork mode; properly deploys an analytical approach and synthesis; actively participates in discussions;, efficiently expresses and argues own opinions and conclusions;

Metody i kryteria oceniania: (tylko po angielsku)

Two assessment methods:

1. Formative evaluation through discussions during lectures, class exercises, and through consultations of group projects

2. Summative evaluation:

a. Final assessment of an essay using formal criteria (timely execution, completeness, references to the literature) and substantive criteria (clarity and comprehensiveness of the provided content, relatedness to provided literature, insightfulness of provided conclusions)

Zakres tematów: (tylko po angielsku)

• Definition and specifics of strategic management process

• Changes of the business environment and their impact on strategic behavior of business entities

• Strategy development process

• Strategic management levels, typology of strategic options at each level

• Definition, function and importance of strategic analysis

• Methods of strategic analysis – characteristics and application in tourism business

• New concepts and trends in strategic management and changes business environment

Metody dydaktyczne: (tylko po angielsku)

• Expository

o Visual presentation,

o Explanation and clarification

• Activity:

o Study cases

o Didactic discussion

• Practice

o case study method

o class exercises

Grupy zajęciowe

zobacz na planie zajęć

Grupa Termin(y) Prowadzący Miejsca Akcje
1 każda środa, 15:00 - 17:15, sala 1.202
Wojciech Czakon 0/ szczegóły
2 każda środa, 17:30 - 19:45, sala 1.202
Wojciech Czakon 0/ szczegóły
Wszystkie zajęcia odbywają się w budynku:
III Kampus, budynek WZiKS
Opisy przedmiotów w USOS i USOSweb są chronione prawem autorskim.
Właścicielem praw autorskich jest Uniwersytet Jagielloński w Krakowie.