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International Marketing

Informacje ogólne

Kod przedmiotu: WZ.IEZ-Z/dbfm/I1/IM Kod Erasmus / ISCED: (brak danych) / (0414) Marketing i reklama
Nazwa przedmiotu: International Marketing
Jednostka: Instytut Ekonomii, Finansów i Zarządzania
Grupy: Przedmioty obowiązkowe dla I roku Business and Finance Management - II st. sta. sem. zimowy
Punkty ECTS i inne: 4.00
Język prowadzenia: angielski

Zajęcia w cyklu "Semestr zimowy 2018/2019" (zakończony)

Okres: 2018-10-01 - 2019-01-27
Wybrany podział planu:


powiększ
zobacz plan zajęć
Typ zajęć: Wykład, 30 godzin, 100 miejsc więcej informacji
Koordynatorzy: Karolina Nessel
Prowadzący grup: Karolina Nessel
Strona przedmiotu: http://pegaz.uj.edu.pl/course/view.php?id=261775
Lista studentów: (nie masz dostępu)
Zaliczenie: Przedmiot - Zaliczenie na ocenę
Cele kształcenia:

The aims of the course are to provide students with:

- understanding of challenges and opportunities of economic globalization for businesses in different industries

- knowledge of concepts and instruments in international marketing

- capacity to analyse and propose a strategy for international expansion

- ability to evaluate and recommend elements of marketing-mix in international context.

Efekty kształcenia:

The course presents basics issues of international marketing. The aims of the course are to provide students with:

- understanding of challenges and opportunities of economic globalization for businesses in different industries

- knowledge of concepts and instruments in international marketing

- capacity to analyse and propose a strategy for international expansion

- ability to evaluate and recommend elements of marketing-mix in international context

The course train students in systematic work, time organization and critical thinking.


Wymagania wstępne:

none

Forma i warunki zaliczenia:

There are 14 modules in the course. Usually one module is published per week. Each module requires validation of some activities before a fixed deadline. For each of theses activities students may get a maximum of 2 points. Those points are doubled if the activity is validated before the deadline (usually one week). In sum students may get a maximum of 56 points during the e-course (14x4).


To be admitted to the final exam students need to have scored at least 28 points.


In the final exam students may earn a maximum of 44 points.



Final grading (total of points earned during the course (56) and in the final exam (44) = 100):

0-49 points = 2.0

50-59 points = 3.0

60-69 points = 3.5

70-79 points = 4.0

80-89 points = 4.5

90-100 points = 5.0



Metody sprawdzania i kryteria oceny efektów kształcenia uzyskanych przez studentów:

- quizzes and e-discussion to asses students' progress during the semester

- office hours for real-life discussions

- the essential form of learning outcomes validation is the final exam, assessing students' knowledge and capacities through open-ended and closed-ended questions.

Metody dydaktyczne - słownik:

E-learning
Metody podające - objaśnienie lub wyjaśnienie
Metody podające - prezentacja multimedialna
Metody problemowe - metody aktywizujące - metoda przypadków

Metody dydaktyczne:

video-presentations, readings, quizzes, assignments, e-discussion, case-studies

Bilans punktów ECTS:

-activities required through the distance learning platform: 70h


-preparation for the final exam: 30h


-final exam: 2h


total: 102 hours = 4 ECTS

Wymiar, zasady i forma odbywania praktyk:

none

Skrócony opis:

The course presents basic issues of international marketing

Pełny opis:

The course presents basic issues of international marketing:

1. Global business environment

2. Economic globalization as a chance and challenge

3. International marketing in the firm

4. Internationalization theories

5. Political, economic and socio-cultural environment

6. International marketing research

7. International market selection

8. Export modes of market entry

9. Intermediate entry modes

10. Hierarchical modes market entry

11. Product decisions

12. Pricing decisions and terms of doing business

13. Distribution decision

14. Communication decisions

Literatura:

required reading:

- Sven Hollensen, Global Marketing: A decision-oriented approach, 6/E, University of South Denmark, 2014,

Zajęcia w cyklu "Semestr zimowy 2019/2020" (jeszcze nie rozpoczęty)

Okres: 2019-10-01 - 2020-01-28

Wybrany podział planu:


powiększ
zobacz plan zajęć
Typ zajęć: Wykład, 30 godzin, 100 miejsc więcej informacji
Koordynatorzy: Anita Proszowska
Prowadzący grup: (brak danych)
Strona przedmiotu: http://pegaz.uj.edu.pl/course/view.php?id=261775
Lista studentów: (nie masz dostępu)
Zaliczenie: Przedmiot - Zaliczenie na ocenę
Cele kształcenia:

The aims of the course are to provide students with:

- understanding of challenges and opportunities of economic globalization for businesses in different industries

- knowledge of concepts and instruments in international marketing

- capacity to analyse and propose a strategy for international expansion

- ability to evaluate and recommend elements of marketing-mix in international context.

Efekty kształcenia:

The course presents basics issues of international marketing. The aims of the course are to provide students with:

- understanding of challenges and opportunities of economic globalization for businesses in different industries

- knowledge of concepts and instruments in international marketing

- capacity to analyse and propose a strategy for international expansion

- ability to evaluate and recommend elements of marketing-mix in international context

The course train students in systematic work, time organization and critical thinking.


Wymagania wstępne:

none

Forma i warunki zaliczenia:

There are 14 modules in the course. Usually one module is published per week. Each module requires validation of some activities before a fixed deadline. For each of theses activities students may get a maximum of 2 points. Those points are doubled if the activity is validated before the deadline (usually one week). In sum students may get a maximum of 56 points during the e-course (14x4).


To be admitted to the final exam students need to have scored at least 28 points.


In the final exam students may earn a maximum of 44 points.



Final grading (total of points earned during the course (56) and in the final exam (44) = 100):

0-49 points = 2.0

50-59 points = 3.0

60-69 points = 3.5

70-79 points = 4.0

80-89 points = 4.5

90-100 points = 5.0



Metody sprawdzania i kryteria oceny efektów kształcenia uzyskanych przez studentów:

- quizzes and e-discussion to asses students' progress during the semester

- office hours for real-life discussions

- the essential form of learning outcomes validation is the final exam, assessing students' knowledge and capacities through open-ended and closed-ended questions.

Metody dydaktyczne - słownik:

E-learning
Metody podające - objaśnienie lub wyjaśnienie
Metody podające - prezentacja multimedialna
Metody problemowe - metody aktywizujące - metoda przypadków

Metody dydaktyczne:

video-presentations, readings, quizzes, assignments, e-discussion, case-studies

Bilans punktów ECTS:

-activities required through the distance learning platform: 70h


-preparation for the final exam: 30h


-final exam: 2h


total: 102 hours = 4 ECTS

Wymiar, zasady i forma odbywania praktyk:

none

Skrócony opis:

The course presents basic issues of international marketing

Pełny opis:

The course presents basic issues of international marketing:

1. Global business environment

2. Economic globalization as a chance and challenge

3. International marketing in the firm

4. Internationalization theories

5. Political, economic and socio-cultural environment

6. International marketing research

7. International market selection

8. Export modes of market entry

9. Intermediate entry modes

10. Hierarchical modes market entry

11. Product decisions

12. Pricing decisions and terms of doing business

13. Distribution decision

14. Communication decisions

Literatura:

required reading:

- Sven Hollensen, Global Marketing: A decision-oriented approach, 6/E, University of South Denmark, 2014,

Opisy przedmiotów w USOS i USOSweb są chronione prawem autorskim.
Właścicielem praw autorskich jest Uniwersytet Jagielloński w Krakowie.