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International Management

Informacje ogólne

Kod przedmiotu: WZ.IEZ-Z/dbfm/II1/IM Kod Erasmus / ISCED: (brak danych) / (brak danych)
Nazwa przedmiotu: International Management
Jednostka: Instytut Ekonomii, Finansów i Zarządzania
Grupy: Przedmioty obowiązkowe dla II roku Business and Finance Management - II st. sta. sem. zimowy
Punkty ECTS i inne: 4.00 LUB 5.00 (w zależności od programu)
zobacz reguły punktacji
Język prowadzenia: angielski

Zajęcia w cyklu "Semestr zimowy 2018/2019" (zakończony)

Okres: 2018-10-01 - 2019-01-27
Wybrany podział planu:


powiększ
zobacz plan zajęć
Typ zajęć: Wykład, 30 godzin, 5 miejsc więcej informacji
Koordynatorzy: Barbara Fryzeł
Prowadzący grup: Barbara Fryzeł
Lista studentów: (nie masz dostępu)
Zaliczenie: Przedmiot - Egzamin
Cele kształcenia:

(tylko po angielsku) It is assumed that in result of class participation and student’s individual work/teamwork, a student should:


- be able to discuss business internationalization and it’s consequences for markets and societies from the interdisciplinary and holistic perspective

- be able to have an educated discussion on the role of transnational corporations in shaping the societies and markets,

- be able to develop analytical framework facilitating selected cross-border managerial decisions


Efekty kształcenia:

(tylko po angielsku) Knowledge:

- A student knows the major phenomena and dynamics of globalization (K_W20, K_U04)

- A student knows the main strategic aspects of international business and can discuss them in the context of competitive advantage (K_W05)

- A student is able to discuss the socio-cultural, complex mechanisms of globalized market and their relevance for management and selected business functions


Skills:

- A student is able to design analytical framework, use and interpret the relevant secondary data in order to make informed, evidence-based recommendation relevant for operating in the international environment (K_U11, K_U17)


Competence:

- A student is able to produce basic business development ideas, resulting from the teamwork research and analytics and is able to communicate them providing relevant argumentation (K_K04, K_K05)


Wymagania wstępne:

(tylko po angielsku) Basics of organization and management, additionally, basics of micro and macroeconomics might be helpful

Forma i warunki zaliczenia:



Metody sprawdzania i kryteria oceny efektów kształcenia uzyskanych przez studentów:

(tylko po angielsku) Verification through:

- Team-work based analytical project – a presentation delivered by the team:


Example project:


Mini-case basics:


The company in question is a beauty products retailer set up by two university graduates in the late 90s in the Canada. They operate in a highly profitable sector, given that cosmetics are fairly easy to ship, cheap to store and offer a very high margin. The business was intended to provide unique shopping experience offering high-end and specialised beauty products (cosmetics, perfume, bath products, hair treatment, etc.) in small stores, run by highly specialised advisors providing customers with individual advice and detailed technological information about the products. It’s vision was to become an alternative to the drugstores and department stores which at the time were the obvious places to buy cosmetics. The idea was to become a friendly place for high-end local community. Additionally SPA services and hair treatment services are offered in-store. The company offers luxury brands but also developed own – labels.

The business has 147 stores in big cities and has been showing a steady profit. It successfully expanded to the US market two years ago. The owners consider further development into Latin America lured by the dynamics of Mexico’s beauty market. Should they expand to Latin America? Which country should they target?


On the basis of the micro-case and the necessary assumptions you can make, give reccomendation on the best location to locate the operations. To do so:

- prepare analytical framework

- decide on the relevant and reliable data sources to be used

- on the basis of the data gathered please select the reccommendable location





Metody dydaktyczne - słownik:

Metody podające - prezentacja multimedialna
Metody podające - wykład informacyjny
Metody praktyczne - metoda projektów
Metody problemowe - metody aktywizujące - metoda przypadków

Metody dydaktyczne:

(tylko po angielsku) • lecture

• case studies, discussion

• film,

• project workshop


Bilans punktów ECTS:

4 ECTS

Pełny opis: (tylko po angielsku)

Lecture:

1. Theoretical framework of globalization

2. Market consolidation and capital concentration

3. Strategic aspects of international business - cross - border strategies, co-operation, expansion to foreign markets

4. Impact of internationalization on selected business functions

5. Organizational culture in international business

6. Selected aspects of consumer behavior and their role in developing a global business (example business functions)

7. Social aspects in international business (film)

Workshop:

1. Competitive advantage on international markets – value chain configuration

2. Offshoring and location decisions

Literatura: (tylko po angielsku)

1. Farrell D , Smarter Offshoring, Harvard Business Review [01 Jun 2006, 84(6):84-92, 145]

2. Literature suggested by the students in prparation of their project

Uwagi: (tylko po angielsku)

Please note that exam is in the form of project presentation therefore it is expected that students participate in the classes (min 50% attendance required) and the final presentation is delivered by the whole team during classes.

Zajęcia w cyklu "Semestr zimowy 2019/2020" (jeszcze nie rozpoczęty)

Okres: 2019-10-01 - 2020-01-28

Wybrany podział planu:


powiększ
zobacz plan zajęć
Typ zajęć: Wykład, 30 godzin, 5 miejsc więcej informacji
Koordynatorzy: Barbara Fryzeł
Prowadzący grup: Barbara Fryzeł
Lista studentów: (nie masz dostępu)
Zaliczenie: Przedmiot - Egzamin
Cele kształcenia:

(tylko po angielsku) It is assumed that in result of class participation and student’s individual work/teamwork, a student should:


- be able to discuss business internationalization and it’s consequences for markets and societies from the interdisciplinary and holistic perspective

- be able to have an educated discussion on the role of transnational corporations in shaping the societies and markets,

- be able to develop analytical framework facilitating selected cross-border managerial decisions


Efekty kształcenia:

(tylko po angielsku) Knowledge:

- A student knows the major phenomena and dynamics of globalization (K_W20, K_U04)

- A student knows the main strategic aspects of international business and can discuss them in the context of competitive advantage (K_W05)

- A student is able to discuss the socio-cultural, complex mechanisms of globalized market and their relevance for management and selected business functions


Skills:

- A student is able to design analytical framework, use and interpret the relevant secondary data in order to make informed, evidence-based recommendation relevant for operating in the international environment (K_U11, K_U17)


Competence:

- A student is able to produce basic business development ideas, resulting from the teamwork research and analytics and is able to communicate them providing relevant argumentation (K_K04, K_K05)


Wymagania wstępne:

(tylko po angielsku) Basics of organization and management, additionally, basics of micro and macroeconomics might be helpful

Forma i warunki zaliczenia:



Metody sprawdzania i kryteria oceny efektów kształcenia uzyskanych przez studentów:

(tylko po angielsku) Verification through:

- Team-work based analytical project – a presentation delivered by the team:


Example project:


Mini-case basics:


The company in question is a beauty products retailer set up by two university graduates in the late 90s in the Canada. They operate in a highly profitable sector, given that cosmetics are fairly easy to ship, cheap to store and offer a very high margin. The business was intended to provide unique shopping experience offering high-end and specialised beauty products (cosmetics, perfume, bath products, hair treatment, etc.) in small stores, run by highly specialised advisors providing customers with individual advice and detailed technological information about the products. It’s vision was to become an alternative to the drugstores and department stores which at the time were the obvious places to buy cosmetics. The idea was to become a friendly place for high-end local community. Additionally SPA services and hair treatment services are offered in-store. The company offers luxury brands but also developed own – labels.

The business has 147 stores in big cities and has been showing a steady profit. It successfully expanded to the US market two years ago. The owners consider further development into Latin America lured by the dynamics of Mexico’s beauty market. Should they expand to Latin America? Which country should they target?


On the basis of the micro-case and the necessary assumptions you can make, give reccomendation on the best location to locate the operations. To do so:

- prepare analytical framework

- decide on the relevant and reliable data sources to be used

- on the basis of the data gathered please select the reccommendable location





Metody dydaktyczne - słownik:

Metody podające - prezentacja multimedialna
Metody podające - wykład informacyjny
Metody praktyczne - metoda projektów
Metody problemowe - metody aktywizujące - metoda przypadków

Metody dydaktyczne:

(tylko po angielsku) • lecture

• case studies, discussion

• film,

• project workshop


Bilans punktów ECTS:

4 ECTS

Pełny opis: (tylko po angielsku)

Lecture:

1. Theoretical framework of globalization

2. Market consolidation and capital concentration

3. Strategic aspects of international business - cross - border strategies, co-operation, expansion to foreign markets

4. Impact of internationalization on selected business functions

5. Organizational culture in international business

6. Selected aspects of consumer behavior and their role in developing a global business (example business functions)

7. Social aspects in international business (film)

Workshop:

1. Competitive advantage on international markets – value chain configuration

2. Offshoring and location decisions

Literatura: (tylko po angielsku)

1. Farrell D , Smarter Offshoring, Harvard Business Review [01 Jun 2006, 84(6):84-92, 145]

2. Literature suggested by the students in prparation of their project

Uwagi: (tylko po angielsku)

Please note that exam is in the form of project presentation therefore it is expected that students participate in the classes (min 50% attendance required) and the final presentation is delivered by the whole team during classes.

Opisy przedmiotów w USOS i USOSweb są chronione prawem autorskim.
Właścicielem praw autorskich jest Uniwersytet Jagielloński w Krakowie.