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Commercial communication WPA-IP-9
Semestr letni 2019/2020
Wykład, grupa nr 1

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Przedmiot Commercial communication WPA-IP-9
Zajęcia Semestr letni 2019/2020 (19/20L) (zakończony)
Wykład (WYK), grupa nr 1 [pozostałe grupy]
Termin i miejsce:
wielokrotnie, piątek (niestandardowa częstotliwość), 15:30 - 17:00
sala 5
Józefa 19 jaki jest adres?
Terminy najbliższych spotkań: Wszystkie zajęcia tej grupy już się odbyły - pokaż terminy wszystkich spotkań.
Liczba osób w grupie: 28
Limit miejsc: (brak danych)
Zaliczenie: Egzamin
Prowadzący: Dariusz Kasprzycki, Anna Tischner, Elżbieta Wojcieszko-Głuszko
Literatura: (tylko po angielsku)

Basic literature:

L. Bently, B. Sherman, D. Gangjee, P. Johnson, Intellectual Property Law, Oxford 2018

Justine Pila and Paul Torremans, European Intellectual Property Law, Oxford 2016

Catherine Seville, EU Intellectual Property Law and Policy, Cheltenham UK 2010

U. Hildebrandt, Trade Mark Law in Europe: Case Law of the Court of Justice of the European Union, 2016, third edition

J. Mellor, D. Llewelyn, T. Moody-Stuart, D. Keeling, I. Berkrley, Kerly’s Law of Trade Marks and Trade Names, London 2011, fifteenth edition;

A. Kur, M. Senftleben, European Trade Mark Law. A Commentary, Oxford 2017

R. Hilty, F. Henning-Bodewig, Law Against Unfair Competition Towards a New Paradigm in Europe? Munich, 2007

G. Dinwoodie, D. Gangjee, The Image of the Consumer in European Trade Mark Law (in:) The Images of the Consumer in EU Law (Leczykiewicz and Weatherill eds), Oxford and Portland 2016

U. Bernitz and C. Heide-Jorgensenm Marketing and Advertising Law in a Process of harmonisation, Oxford and Portland 2017

Additional literature:

David Stone, European Union Design Law, Oxford 2016

Charlotte Waelde, Abbe Brown, Smita Kheria, and Jane Cornwell, Contemporary Intellectual Property. Law and Policy, Oxford 2016

Zakres tematów: (tylko po angielsku)

Week 1: Introduction: aim of the course, communication on the market, trade marks, designs, unfair competition in the context of commercial communication

• What is commercial communication?

• Importance of commercial speech to modern economic, social and cultural life

• Instruments of commercial communication: trade marks, designs, advertising

• Historical outline and economic basics

• International treaties and EU law (overview)

• Typical disturbances of commercial communication

• Concept of the average consumer

Week 2: Trademarks (TMs): economic background, concept and justification, TMs as marketing and commercial communication tools, conditions of protection, registration procedure (overview)

• The concept of trademark mark, functions and justification of its protection

• Requirements for the registration of TMs (absolute and the relative grounds)

• Registration proceedings

Week 3: Ownership, scope of protection, trademark right and exceptions necessary for undistorted competition and free commercial communication

• Entitlement and ownership

• Rights conferred by a trademark

• Limitations on trademark protection

Week 4: Invalidity, infringement in classical cases and new types of infringement in the digital environment

• Invalidity grounds and proceedings

• The general conditions for infringement and the categories of infringement

• The new types of infringement in the digital environment (domain names, keyword advertising, search engines, non-conventional trademark infringement in the 3D Printing Context)

• Remedies available for trademark infringement

Week 5: Exclusions from infringement (exhaustion of the rights conferred by a trade mark, descriptive and referential use, comparative advertising), liability of Internet service providers

• Specific exclusions from infringement: the use of a sign is in relations to goods in respect of which the proprietor’s rights have been exhausted, the use of a sign constitutes use of indications concerning the characteristics of goods or services, the use of a sign is necessary to indicate the intended purpose of a product or service, the use of a sign is in comparative advertising which complies with the requirements of Directive 2006/114 concerning misleading and comparative advertising

• Internet service providers trademark liability, conditions for establishing liability of service providers, safe harbours as interpreted by the ECJ

Week 6: Designs: economic background, concept and justification, designs as marketing and commercial communication tools, exclusions from protection

• The concept of design and justification of its protection

• Messages conveyed by the appearance of product

• Key definitions: design, product, component parts of complex product

• Exclusions from protection (technical function, interconnections, designs contrary to public policy or morality)

Week 7: Designs: conditions of protection

• Novelty

• Grace period

• Disclosure

• Individual character

• Freedom of designer

• Concept of informed user

Week 8: Ownership, scope of protection, design right and exceptions necessary for undistorted competition and free commercial communication

• Entitlement and ownership

• Scope of protection

• Limitations on design rights (repair of complex product, private and non-commercial use, citations and reference to OEMs, commercial speech, freedom of expression)

Week 9: Registered and unregistered design rights, Registration, invalidity and infringement, overlap with other IPRs

• Registration proceedings

• Invalidity grounds and proceedings

• Infringement and defences to infringement

• The role of informal design protection (focus on Unregistered Community Design)

• Other intellectual property laws protecting designs (cumulative protection)

Week 10: Unfair competition law in context of commercial communication I

• unfair competition acts in relation to commercial communication

• unfair competition in B2B relation

Week 11: Unfair commercial practices in B2C

• European approach

• UCPD as common frames of market fairness in the EU

• Types of market unfairness

Week 13: Advertising law. New forms of advertisement.

Week 14 Trade secrets

• Notion of trade secrets

• international and European regulations

• unfair competition and trade secrets

• legal character of protection

• trade secrets in employees’ activities

Week 15 Unsolicited commercial communication. Spamming.

Metody dydaktyczne: (tylko po angielsku)

Lecture

Q&A, quizes

Case studies

Problem oriented approach

Metody i kryteria oceniania: (tylko po angielsku)

• Written exam or Essay on subjects selected by lecturer or both

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