Innovation management [WZ.KZT.152.S]
2021/2022 summer semester
E-learning,
group no.1
| Course: | Innovation management [WZ.KZT.152.S] |
| Class: |
2021/2022 summer semester [21/22L]
(past)
E-learning [EL], group no.1 [other groups] |
|
Time and location:
|
(unknown) |
| Number of students: | 29 |
| Places available: | 30 |
| Examination: | Grading |
| Lecturer: | Jacek Gancarczyk |
| Bibliography: |
Obligatory: 1. Trott P., Innovation Management and New Product Development, 6th edition, Pearson Publishing 2017. 2. An original set of materials developed by the professor based on the literature on the subject and updated for each academic year and made available on the Pegaz e-learning platform. Additional: 1. Barringer B.R., Ireland D., Entrepreneurship: Successfully Launching New Ventures, 6th Global Edition, Pearson, New York, 2019. 2. Oslo Manual: Guidelines for Collecting and Interpreting Innovation Data, 4th edition, OECD and Eurostat, 2018. 3. Chesbrough H.W., New Frontiers in Open Innovation, Oxford University Press, Oxford, 2014. |
| List of topics: |
Innovation management within firms. Managing organisational knowledge. Strategic alliances and networks.Management of research and development. Product and brand strategy. Development of new products and innovative services. Market research and its influence on new product development. Managing the new product development process. |
| Teaching methods: |
project method, lecture with multimedia presentation, case study analysis, e-learning, consultations |
| Assessment methods and assessment criteria: |
Active participation with the analysis of case studies during the classes. Team preparation of the final project. |
| Notes: |
course: Social media in management - stationary mode |
Copyright by Jagiellonian University in Kraków.
